ELEMENTS OF
DISSEMINATION
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ISSUES IN EFFECTIVE DISSEMINATION
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| SOURCE |
- Perceived competence
- Credibility of experience
- Credibility of motive
- Sensitivity to user concerns
- Relationship to other sources trusted by users
- Orientation toward dissemination and knowledge use
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| CONTENT |
- Credibility of research and development methodology
- Credibility of outcomes
- Comprehensiveness of outcomes
- Utility and relevance for users
- Capacity to be described in terms understandable to users
- Cost effectiveness
- Research design and procedures
- Relationship between outcomes and existing knowledge or products
- Competing knowledge or products
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| MEDIUM |
- Physical capacity to reach intended users
- Timelines of access
- Accessibility and ease of use, user friendliness
- Flexibility
- Reliability
- Credibility
- Cost effectiveness
- Clarity and attractiveness of the information "package"
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| USER |
- Perceived relevance to own needs
- User's readiness to change
- Information sources trusted
- Format and level of information needed
- Level of contextual information needed
- Dissemination media preferred
- Capacity to use information or product (resources, skills, and support)
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